How to pose for photos with confidence and style
May 8, 2023
I encourage you to think about a branding photoshoot as a creative adventure and business investment. This way, you will create exciting
Branding is about communication empowered by distinctive visuals. Atlanta branding photographer specializes in creating unique images and collections of personalized photos that help entrepreneurs, coaches, creatives, and other business owners stand out, revitalize and elevate their personal brand.
Thank you for stopping by. I’m Elena Sullivan, owner of the ArsVie photo studio, an Atlanta branding photographer creative adventurer, visual stylist, art enthusiast, and promoter of the “Power of the dress.” I’ve been taking photos professionally for fifteen years, and my photography style has evolved along the way. I describe it as inspirational, tasteful, comforting, and creative, which I express through lifestyle photography.
AS SEEN IN
Personal branding photography empowers every business owner by capturing their true essence and taking professional brand photos that are distinctive and immediately recognizable. And that becomes an advantage in the oversaturated market and never-ending run for more clients. Being seen and recognized extends the influence of a business’s message and increases trust. Speaking in public, publications in authoritative magazines and websites, regular social media postings, and brand photos that are aligned with the primary brand mission and style – are essential ingredients of a strong brand. If you don’t do it, how do you expect people to know about your business?
Atlanta branding photography is for everyone interested in building, growing, and expanding their personal brand:
Branding photos supports your brand idea, making it stronger with a comprehensive visual style aligned with all other marketing efforts.
The power of the image
90% of what the brain consumes is visual
and images are processes 60,000 faster than text
DOES THIS SOUND LIKE WHAT YOU NEED?
Your branding photos represent you and your business when you work, rest, sleep, enjoy family time, or have coffee with a friend. Once uploaded on your website or social media, printed in a magazine, or advertising brochure, they will stay there until you change them. They work for you 24 hours a day with no breaks or vacations. They are silent and powerful because vision is paramount in all human senses. We believe when we see. And your branding photos will help you build more trust and project your business mission before meeting your clients in person. Think of these photos as a warm visual: “Hello and welcome!”
One of the first question clients ask me is: “Where is the best place to do a branding photoshoot?” And as an experienced Atlanta branding photographer, I know of many great locations. Indoor or outdoors, I’ve got all information nicely packed and designed in videos and photos. Whether it’s a shiny street, park, or other urban location, I will share with you videos so that you can get a feeling of that area. It’s important to see the place before the day we schedule a branding photoshoot. You will have a realistic picture of the site, which will help you feel more comfortable and relaxed. It’s easier to feel that way when you are familiar with the surrounding, do you agree?
Depending on the season, parks will look different mainly because of the presence or absence of greenery and a wide range of flowers. And the street’s traffic dynamics vary from business week to weekend. As your Atlanta branding photographer, I will explain all the nuances of a photo shoot on the streets after the initial consultation.
Do you want to take personal branding photos in your office or photo studio?
Then season doesn’t matter. In spring and summer, we have many hours of the day with good natural light, which I love and consider the best light for lifestyle photos. However, at the end of fall and winter, we are limited on daylight, so as a good rule of thumb, it’s better to schedule your branding photoshoot somewhere between 10 AM – 5 PM.
Once you contact me, your Atlanta branding photographer, and we chat briefly, I will ask you to send me a photo of your office; this will help me envision all possible angles I will use during a photo session. If, for some reason, you can’t share a photo, I might ask you the following:
How many windows are there in your office?
Are they facing east or west?
Do you get enough sunlight?
What color scheme is dominant in your office?
What color is your furniture?
Do you have curtains or shields on the windows?
Branding photoshoot is an investment and will help you grow your business. And planning is an important second step. The more information you provide, the better your experience will be, and the more personalized photos your will receive.
Do you believe in science? I do, especially in theories that have been proved by a multitude of research, processed data, and healthy debates. The power of visual information and the ability of our brain to process it 60000 faster than text is a well-known scientific fact. With vision being the most important of the human senses, it’s no wonder we perceive 80% of daily impressions through our eyes. Many personal interactions and other types of human activities rely on vision. When we see something or someone for the first time and like what we see, we tend to trust them more. So, all those facts prove the importance of personal branding imagery in establishing and promoting any business.
Assuming that the first interaction people get with your business is online, your image portrayed in branding photos will be the initial touchpoint, thus creating an unforgettable first impression.
Successful personal branding photography in Atlanta and other cities include elements of personal style (outfits and accessories), business logo and other design details, color theme, body language, smile and open-minding attitude, and surroundings (indoor or outdoor). The best results are achieved when all those components are balanced to produce a meaningful image.
BRANDING PHOTOGRAPHY ATLANTA STEP-BY-STEP PROCESS
1. Contact me by filling in the form on my website.
2. Tell me about your business, and share as many details as you can; this will help me to understand your brand and form a personalized list of suggestions for locations, outfits, timing, poses, and color vibes. If you already have mood boards, consider sharing them with me; it would also be helpful in my mission of personalizing your branding photoshoot.
3. Discuss and plan. At this stage, we can set up a phone call and discuss your upcoming branding photoshoot in detail.
4. Set up a date, time, and location. Based on your information, I will create a list of recommendations for locations and timing.
When you hear lifestyle branding photography, think about easiness, liveliness, flow, enthusiasm, and intuition. These words unfold their true character. Your movements in front of the camera will be guided by your intuition, inspired by your business, and demonstrate lively energy that drives your services and communication with clients. And please don’t worry; I will help you every step of the way.
Life is multifaceted, sometimes fun, other times sad; it’s one way or another and never the same. Life is a constant movement, driven by a desire to grow, evolve and learn more. Life is a creative process, a combination of discovery, invention, and practice. And lifestyle branding photography inherited all those characteristics and adjusted it to a photo session with a smooth touch of creative directives from a photographer. It’s comforting to be yourself in front of the camera and receive photos where you look cheerful, elegantly modern, successful, and beautiful.
LIFESTYLE BRANDING PHOTOGRAPHY SYMBOLS:
Ask me about indoor and outdoor photoshoot locations in Atlanta and be ready to smile, walk when posing, dance (Trust me, it’s fun!), and communicate the joy of your business. You receive what you put out in the world, and your photos are the best visual representation of your talents and services. Show all the beauty of your personality and business and attract the right clients.
WHAT WILL YOU GET?
Lawyers, business attorneys, doctors, accountants, and writers usually need just a business portrait or a professional headshot, which I can also provide. Lifestyle is likely a slight exaggeration for their business image.
A lifestyle photography session is not the best option for luxurious brands (think of castles, penthouses, private jets, Rolls Rice, Hermes, etc.) or fashion brands that sell classy or glamorous clothing (like Chanel, Dior, Gucci, etc.)
Life coaches, casual clothing brand owners, spiritual and yoga instructors, travel bloggers, artists who create items associated with nature and movement, bakery and coffee shop businesses, and others whose brand is moved by life’s constant flow.
As a creative Atlanta branding photographer, I offer lifestyle photo sessions indoors or outdoors. During our initial consultation, I will share with you the best ones that most suit your brand, its philosophy, and its message.
WHAT CAN YOU DO WITH BRANDING PHOTOS?
I encourage you to think about a branding photoshoot as a creative adventure and business investment. This way, you will create exciting
Why is trust important for a branding photoshoot? When I see the dentist, I trust his knowledge and experience, and
Just like that, from the very first line, I will tell you a simple truth about unique personal branding. Your
Hi, there!
I’m Elena Sullivan
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The founder of ArsVie photo studio, a trilingual branding photographer, online educator, woman in business cheerleader, personal style enthusiast and devotee of all things beautiful. Based in Alpharetta, GA Serving clients and photographing brand stories in Atlanta and worldwide.
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