Your brand visuals are the first initial touchpoint of communication with your clients, followers, and other professionals. They will evaluate your brand based on visuals, imagery, and other aesthetic elements before they hear you speak, read your mission statement, and learn about your services. The first impression happens within the first seven seconds, just like human communication. Add to this that 90% of what the brain consumes is visual, and images are processed 60,000 faster than text; you will see why “you don’t have a second chance to make the first impression.”
Brand styling is one of the basic elements of brand building that helps to form the aesthetic experience of a brand. The word aesthetics is derived from the Greek word “aisthētikos,” which means perceive by senses. Brand styling is about forming a sensorial experience of the brand. It’s a strategic process of cohesive utilization of imagery, sounds, color, composition, and other elements of visual language.
Pauline Brown, former chairman of LVMH Moet Hennessy – Louis Vuitton North America, wrote in her book “Aesthetic Intelligence”: “Unlike design thinking,” with its focus on the process for problem-solving and solution-based strategies, the value of aesthetics in business is about delight – the opportunity to lift the human spirit and rouse the imagination through sensorial experiences. Done right, it pays big dividends to both businesses and their patrons.”
Brand styling is not about following modern it’s about a
of visual elements to fit your brand’s unique
Are you a professional, life coach, creative, artist, entrepreneur, a small business owner?
Do you know how to translate your services and brand message into visuals?
Brand styling by ArsVie Studio is tailored for small businesses, entrepreneurs, creatives, artists, professionals, and coaches to help you connect with your perfect clients through elegant imagery and personal style.
A picture speaks a thousand words. Which one you choose to include in your brand style guide?
With our easy questionary, we’ll help you pick the words that speak best about your brand. During brand styling, we interpret them into a visual language that will help you connect to your audience on a sensorial and emotional level.
Brand Styling by ArsVie
Our mission for your brand is to create a unique
visual language that speaks louder than words.
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Brand styling is not for you if you need immediate results.
We meet online or in person and discuss your desired direction for your brand style and photo shoot. Depending on the package you choose, it might include personal style consultation.
Photoshoot, we also cover the logistics, coordinate space bookings (studio, AirbandB, etc.), provide makeup and hairstylist (upon request), recommend the best timing.
Personal brand visual language includes composition guidelines (applicable for Lives, reels, photos, and videos), color palette, and tones (summary of your brand colors and color codes in RGB, CYMK, and HEX format – all you need to expand your brand online or in print), typography (definition of your brand’s font styles and how they can be applied across your brand), illustration and iconography (if needed).
A brand style guide is a curated set of standards that defines your personal brand. Having a brand style guide ensures that your brand message is consistent, cohesive, and recognizable along all communication platforms. Brand style guide will help you to maintain consistent brand visuals after we are done working.
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Note! You can’t resale photos.
I’m Elena Sullivan
The founder of ArsVie photo studio, a trilingual branding photographer, online educator, woman in business cheerleader, personal style enthusiast and devotee of all things beautiful. Based in Alpharetta, GA Serving clients and photographing brand stories in Atlanta and worldwide.